Identity development
Scottish Women's Aid
Brief
Scottish Women's Aid wanted to update their brand to reflect their commitment to "looking forward" without losing sight of their long history. Key to the rebranding was focusing on positive outcomes, so it had to feel optimistic and bright.
Outcome
After a few initial visuals, it was decided the universal female symbol should be retained from their old logo, but to give it a new contemporary twist. We then came up with the idea of combining the symbol with a kite to encapsulate the idea of woman, freedom, strength and individuality.
