Email newsletters

E-newsletters are perfect for regular low-cost communications to your organisation's members and supporters.

If you already send group emails to your members or supporters using Outlook, you probably wish that they looked a bit smarter and wonder how many people actually read them.

As well as looking a bit amatuerish, there are potential legal pitfalls to DIY e-newsletters. Legislation requires that you safeguard the privacy of your recipients - easily blown by clicking CC instead of BCC. You must also give everyone the chance to unsubscribe, then keep track of these so that you don't accidentally email them again.

A professional e-newsletter system covers all of these bases, and more.

Your emails can be designed to match your organisation's identity, then tested in various email systems to ensure that they still look good. An integrated plain text version also makes them accessible.

An easy-to-use web-based editor allows you to insert your text and graphics for each issue, then test and send it. If you don't have time to edit and send each issue, then we can handle all of that for you.

Statistics tell you how many people read or forward them, and clicks on links to websites can be counted, giving you feedback on which news stories and articles people are interested in.

Adding 'forward to a friend' links and putting a 'subscribe' page to your website allows your supporters list to grow itself. New subscribers and unsubscribes are handled automatically, but you can also manage your mailing lists manually using the online interface.

There are examples of e-newsletters in our portfolio (and you can always subscribe to ours).